#Expert advice

The CFO: the company’s true strategic linchpin

The acronym CFO (Chief Financial Officer) now encompasses far broader responsibilities than in the past. Far from being limited to producing financial statements and budgetary control, the Chief Financial Officer has become a strategic partner to the Chief Executive, a risk manager across the entire organisation and a key driver of transformation, fuelled by new technologies, evolving regulations and increasing demands for transparency. The challenges of the CFO role and its position within the governance structure must be fully understood to enable the CFO to play their part to the full in the company’s development strategy.

What is a CFO and what is their position in the organisational hierarchy?

The CFO is responsible for the entire finance function of a company. As a member of the executive committee, they report directly to the Chief Executive Officer (CEO or Managing Director) and maintain a close relationship with the board of directors, for whom they are often the primary point of contact on matters of performance, compliance and financial strategy.

Depending on the organisation, the CFO may also oversee administrative and operational finance functions. However, in larger and more international organisations, the role is increasingly focused on strategic finance, risk management and business performance.

 

The CFO’s remit: at the heart of a cross-functional role

The CFO’s remit centres on four main areas of responsibility, the relative importance of which varies according to the size and maturity of the company.

Financial management and reporting

This forms the foundation of the role, requiring the CFO to produce financial statements, consolidate and finalise the accounts, manage cash flow and working capital requirements, and monitor debt ratios.

The CFO is responsible for ensuring the reliability and clarity of financial information, both for internal teams and for investors and banking partners. They also oversee management control (budgeting, variance analysis, rolling forecasts) and ensure compliance with tax, regulatory and reporting requirements.

Strategy and investment decisions

In recent years, the CFO has moved well beyond simply approving budgets. They play an active role in defining the company’s financial strategy, assessing growth opportunities, supporting mergers and acquisitions, leading fundraising initiatives and contributing to decisions relating to market expansion.

Their added value lies in translating business ambitions into measurable financial trajectories, identifying constraints, opportunities and risks before strategic decisions are implemented.

Financial risk management

Identifying, measuring and mitigating business-related risks is an integral part of the modern CFO’s remit. These include currency, interest rate and liquidity risks, as well as customer risk, given that the default of a major customer can directly threaten a company's financial stability.

It is within this framework that customer risk management has become a strategic priority. Maintaining visibility over the quality of the customer portfolio, monitoring concentrations of exposure and identifying potential warning signs are all essential aspects of financial leadership.

Transformation and team leadership

The CFO increasingly leads the transformation of the finance function through the automation of accounting processes, implementation of business intelligence tools and digitisation of reporting.

They also manage finance teams, contribute to talent development and support organisational decisions that have a meaningful financial impact.

 

Skills and profile: what is expected of a CFO?

The CFO is a hybrid professional, combining technical expertise with strategic leadership.

The role typically requires:

  • Strong financial and accounting expertise, including knowledge of financial reporting standards, corporate finance, management accounting, taxation and financial analysis. The ability to model complex financial scenarios is essential.
  • A strategic mindset and commercial awareness, enabling the CFO to understand the company’s business model and contribute directly to value creation.
  • Leadership and communication skills, allowing them to explain complex financial information to non-financial stakeholders and lead multidisciplinary teams.
  • Proficiency with technology and finance tools, including ERP systems (SAP, Oracle), business intelligence platforms (Power BI, Tableau), consolidation tools and treasury management systems. Advanced Excel skills remain a core requirement.
  • Integrity, rigour and risk awareness, ensuring the reliability of financial information and sound decision-making under pressure. 

Career path and education: routes to the CFO role

There is no single path to becoming a CFO.

Most CFOs hold degrees in finance, accounting, economics, business administration or engineering, often complemented by recognised professional qualifications such as CFA, ACCA, CPA or CIMA.

Career paths may vary, but certain stages are common. Experience in audit, consulting, financial control, treasury management or corporate finance often provides the analytical foundation required for the role. Professionals typically progress through increasingly senior finance management positions before assuming responsibility for the entire finance function.

Appointment to the role of CFO is generally based on a combination of financial expertise, leadership capability, international exposure and the ability to manage complex organisations.

 

The challenges facing the CFO in today’s environment

The economic landscape has significantly reshaped CFO priorities in recent years. Several areas of structural tension continue to emerge.

Managing macro-financial uncertainty

Volatile interest rates, geopolitical instability, economic uncertainty and supply chain disruption require CFOs to maintain constant vigilance over financing structures, borrowing costs and exposure to financial risk.

The quality of cash flow forecasting, scenario planning and stress testing has become a major differentiator between organisations.

Managing customer risk with precision

In an environment marked by economic uncertainty, supply chain disruption and persistent payment delays, customer risk has become a financial priority in its own right.

The CFO must ensure that exposure within the customer portfolio is measured, segmented and effectively managed. Business information, credit assessments and continuous monitoring of counterparties help organisations make informed decisions, while credit insurance solutions can provide an additional layer of protection against non-payment.

The responsiveness and structure of the debt recovery process also play an important role in improving recovery rates and protecting cash flow.

Driving the digital transformation of finance

Automation, artificial intelligence, advanced analytics, electronic invoicing and non-financial reporting requirements are transforming the finance function.

Today's CFO sits at the centre of these changes and is expected to lead cross-functional transformation projects alongside technology, operations and business teams. Their ability to successfully drive change is increasingly viewed as a critical leadership capability.

 

FAQ

What is the difference between a CFO and a Finance Director?

The two titles are often used interchangeably, although the scope of responsibilities can differ depending on the organisation.

In larger and more international companies, the title CFO typically reflects a stronger strategic focus, including business planning, capital allocation, risk management and executive leadership. In smaller organisations, a Finance Director may combine both strategic and operational responsibilities.

What are the main responsibilities of a CFO in an SME?

In an SME, the CFO often combines operational and strategic duties that would be distributed amongst several departments in a larger organisation.

Responsibilities generally include overseeing accounting and reporting, managing banking relationships, monitoring cash flow and working capital, supporting financing decisions and advising management on growth opportunities.

How does a CFO contribute to business growth?

The CFO contributes by evaluating the financial feasibility of strategic initiatives, supporting expansion plans, assessing investment opportunities and ensuring sufficient funding is available to support growth.

They also provide the financial insights required to prioritise projects and allocate resources effectively.

How does the CFO turn customer risk into a strategic issue?

A significant unpaid debt is not merely a collection issue. It can affect cash flow, profitability and, in severe cases, solvency.

CFOs who use customer monitoring tools, structured credit policies, business information and credit insurance adopt a proactive approach to risk management. This forward-looking perspective enables organisations to identify potential problems before they become financial losses.

CEO, COO and CFO: who does what?

The CEO (Chief Executive Officer) defines the vision and overall direction of the company.

The COO (Chief Operating Officer) focuses on operational execution and business performance.

The CFO (Chief Financial Officer) ensures the financial viability of the strategy, oversees risk management, allocates resources and provides the financial intelligence required for decision-making.

The relationship between the CEO and CFO is particularly important: one drives ambition and growth, while the other ensures that this ambition is supported by sound financial foundations.

 

Strong financial leadership starts with informed decisions. Discover how Coface helps CFOs strengthen customer risk management through Business Information, Debt Collection and Trade Credit Insurance solutions designed to protect cash flow and support sustainable growth.